在延长油田井下作业工程公司转型的背景下,研究其服务营销策略中的问题以及改进的对策与策略。本文重点分析了井下作业公司的服务营销策略改进问题,从营销体系、营销策略、营销团队等方面进行了深入分析,对该企业具有一定的指导借鉴意义。 Under the background of prolonging the transformation of oilfield underground engineering companies, the problems in service marketing strategy and the countermeasures and strategies for improvement are studied. This paper focuses on the analysis of the improvement of service marketing strategy for underground operation companies, and carries out in-depth analysis from the aspects of marketing system, marketing strategy, marketing team and so on, and has certain guidance and guidance to the enterprise.