体育服务市场发展到今天,我们习惯上称之为“赞助商”的群体或个人,实际上已经走过了“热心公益”和“投资人”阶段。作为投资人,更多考虑的是自己能否从投资中获得最大的广告性结果;作为体育组织(协会),更多考虑的是自己能否从被投资的活动中获得最大的公益性结果。所以,这一 The market for sports services has evolved so far. The groups or individuals that we are accustomed to call “sponsors” have actually gone through the stage of “enthusiastic public welfare” and “investor”. As investors, more consideration is whether they can get the greatest advertising results from their investments. As sports organizations (associations), more consideration is whether they can get the most public-benefit results from their invested activities. So, this one