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现今影楼购买样片的目的已经从“好复制”逐渐转变成为替代自己的研发系统。因为随着消费者个性化要求增多及消费能力的提升,整个影楼行业已然从销售型市场转变成为产品型市场。客户在选择影楼时,不但会考虑品牌、服务等因素,更会着重考虑作品的风格。因此在这个阶段,影楼的核心竞争力中除了服务,影像产品的稳定性和更新速度及风格等因素就显得越来越重要。这一点是大家的共识,但从销售型市场向产品型市场的转变过程中,一些传统的摄影公司鉴于成本、技术
The purpose of the studio today to buy samples has been gradually changed from “good copy ” to replace their own research and development system. Because with the increase in consumer demand for personalization and spending power, the entire studio industry has been transformed from a sales-oriented market into a product-based market. Customers in the choice of studio, not only will consider the brand, service and other factors, but will focus on the style of work. Therefore, at this stage, the core competitiveness of the studio in addition to service, video product stability and update speed and style and other factors become more and more important. This is everyone’s consensus, but from the sales-oriented market to the product-based market in the process of transformation, some traditional photographic companies in view of cost, technology