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本文从游客感知的视角出发,采用问卷调查方法,以广州花都为实证,探知旅游地形象对游客感知的影响.研究显示,前往花都地区旅游的人士对花都的整体形象主要聚焦于“广州山水之城”“国际空港门户”“商务会展之所”“汽车产业基地”“岭南文化名地”5个方面.根据研究发现,花都的总体形象存在形象感知不突出与交通不便利等问题.因此,花都的旅游地形象感知存在较大的提升空间,就此提出了提升花都旅游地形象的建议,同时也为其它地区提升旅游地形象提供参考.“,”This paper selected Guangzhou Huadu district as a case and conducted a research by doing ques-tionnaires. The research results showed the image of Huadu held by the tourists were as the follows: “a city with mountain and water landscape”, “international airport gateway”, “business conference & exhibition location”, “automobile industry base”, “a well-known cultural place in Lingnan area ”. Based on the research result, less prominent image perception and inconvenient transportation are the main problems for the overall image of Huadu. The research results showed there was lots of room for improvement for Huadu 's overall image.Some suggestions are recommended on how to improve Huadu 's tourism image as well as references to other cities.