特许经营作为一种成功的现代商业经营模式,早已在国际商业服务市场上得到公认和采纳,成为“21世纪占主流地位的商业模式”。现在,全球共有600多家国际特许经营协会(IFA)会员在国际特许经营道德规范和营运标准要求下,将经营触角涉及到了几乎所有的零售业和服务业,并正快速地向其他领域扩张。 Franchising, as a successful modern business management model, has long been recognized and adopted in the international business service market and has become “the dominant business model in the 21st century.” Today, more than 600 IFA members worldwide operate nearly all retail and service industries as required by the International Code of Ethics and Operating Standards and are rapidly expanding to other areas.