埃德蒙·伯克曾经说过:“对手是帮手。”市场并非军事上的战场,打垮对手不一定对企业有利。例如,可口可乐与百事可乐表面上打了100多年的饮料战,战争越打越大,越打越升级,但实际上是互相补台,结果两家都得到了发展。这就是商业战场上的共存共荣原理。尼葛洛庞帝在《数字化生存》一书中说得好:“数字化生存的和谐效应已经变得很明显了。过去经渭分明的学科和你争我斗的企业都开始以合作取代竞争。一种前所未见的共同语言诞生了。” Edmund Burke once said: “The opponent is a helper.” “Markets are not military battlefields, and snoring opponents is not necessarily good for business.” For example, Coca-Cola and Pepsi Cola have fought over 100 years of drinks on the surface. The war has grown bigger and bigger, and they have become more and more escalated, but in reality they complement each other, and as a result, both have developed. This is the principle of co-existence and common prosperity on the commercial battlefield. Negroponte said well in the book “Digital Survival”: “The harmonious effect of digital survival has become clear. The disciplines of the past and the companies you fight against are starting to replace competition with cooperation. A common language that has never been seen before was born."