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制定企业经营计划,是企业为了实现经营发展目标首先应解决的问题。古人云:“凡事预则利”。现代企业要在竞争中保持领先地位,为实现预定的经营目标,必须在实施经济活动之前,妥善制定详细的经营活动计划,然后对经营目标进行分解,实行责任制,将经营计划付诸实施。 1.计划方向及前提(包括计划的期限、目标范围、公司的任务、高层次管理者的价值观)。2.计划的主要功能(用于战略规划还是具体执行)。3.市场情况的分析(包括国内外竞争者、上下游产业、市场情况及发展趋势、
The establishment of business plans is the first problem that companies must solve in order to realize their business development goals. The ancients said: “All things pre-profit ”. Modern enterprises must maintain their leading position in the competition. In order to achieve the predetermined business objectives, it is necessary to properly formulate a detailed business activity plan before implementing economic activities, and then decompose the business objectives, implement a responsibility system, and put the business plan into practice. 1. Plan direction and premise (including the duration of the plan, target range, the company’s mission, and the values of the high-level managers). 2. The main function of the plan (for strategic planning or specific implementation). 3. Analysis of market conditions (including domestic and foreign competitors, upstream and downstream industries, market conditions and development trends,