通过对深圳航空有限责任公司的现状进行分析,结合网络调研,确定了深圳航空公司的关键词选择策略,揭示了企业开展搜索引擎营销的关键步骤以及进行搜索引擎营销时应注意的问题,这对其他企业的搜索引擎营销也有一定的借鉴意义。 Through the analysis of the status quo of Shenzhen Airlines Co., Ltd. and the investigation of the network, the strategy of keyword selection of Shenzhen Airlines is determined, which reveals the key steps that enterprises should carry out in marketing of search engines and the problems that should be paid attention to in search engine marketing. Other companies search engine marketing also has some reference.