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随着生活和消费水平的不断提高,消费者对冰箱、洗衣机产品有了新的需求。冰箱方面,消费者逐渐注重到对食物口味、口感、营养等多因素的追求;洗衣机方面,消费者开始强调洗衣护衣、节能省水、安静低噪,甚至更为智能等多元化的需求。这些需求都催生了高端冰箱、洗衣机的技术升级和市场拓展。如今,国内冰洗市场的中高端市场产品发展势头迅猛,逐渐占据市场主流地位。以滚筒洗衣机为例,中国市场的占有率不到25%,而在美国,欧洲早已是高度
With the continuous improvement of living and consumption levels, consumers have new needs for refrigerators and washing machine products. In the area of refrigerators, consumers are gradually focusing on the pursuit of multi-factors such as food taste, taste and nutrition. In the area of washing machines, consumers are beginning to emphasize the diverse needs of laundry and clothing, energy saving, quiet and low noise, and even more intelligence. These needs have spawned high-end refrigerators, washing machines, technology upgrades and market expansion. Today, the domestic ice-washing market in the high-end market, product development momentum rapidly, gradually occupy the market mainstream status. To drum washing machine, for example, the Chinese market share of less than 25%, while in the United States, Europe is already a high degree