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农产品营销是指农产品生产者与产品市场经营者为实现农产品价值一同经行的一系列的产品价值的交易活动。农产品生产者不仅仅需要向市场提供高品质、无公害的绿色食品,还需要大力解决农产品的市场营销问题。因此,分析解决农产品销售存在的问题,制定正确的种植养殖规划和产品营销策略,实现农畜产品多渠道畅销,使农业增效、农产品增值、经营者获利,是当前急需解决的问题。
Agricultural product marketing refers to a series of product value transactions between agricultural product producers and product market operators in order to realize the value of agricultural products. Producers of agricultural products not only need to provide the market with high-quality and pollution-free green foods, but also need to vigorously solve the marketing problems of agricultural products. Therefore, analyzing and solving the problems existing in the sales of agricultural products, formulating the correct plan of planting and breeding and product marketing, realizing the multi-channel selling of agricultural and livestock products, making agriculture more efficient, adding value to agricultural products and benefiting operators are the urgent problems to be solved urgently.