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商战硝烟弥漫,竞争使“各路诸侯”使出浑身解术,使出“杀手锏”。但谁是“笑在最后的人”呢?事实明白无误地昭告出:谁持有著名品牌,谁就是胜利者。优胜劣汰,适者生存。品牌的树立,对企业来说至关重要。因为企业的产品首先要考虑销路,没有一个响亮的产品牌子,企业就很难在市场上站住脚。北京名牌资产评估事务所参照国际惯例,对1996年国内最有价值的60个品牌作了跟踪调查,其结果近日揭晓:按照国际通常采用的品牌内在价值比较方法进行量化,红塔山品牌以332亿元高
The war of commerce is filled with smoke, and the competition makes all the princes use all their skills to make a killer. But who is the “laughing at the last person”? The fact is clear and clear: Whoever holds the famous brand is the winner. Survival of the fittest, survival of the fittest. The establishment of a brand is crucial to the company. Because the company’s products must first consider sales, without a loud product brand, companies can hardly stand on the market. Based on international practice, Beijing Famous Brand Assets Assessment Agency conducted a follow-up survey of the 60 most valuable brands in China in 1996. The results were revealed recently: According to the internationally used brand intrinsic value comparison method, the Hongtashan brand cost RMB 33.2 billion. high