天津一汽夏利汽车股份有限公司是中国第一汽车集团公司控股的经济型轿车制造企业,是一家集整车制造、发动机、变速器生产、销售以及科研开发于一体的上市公司。而近年来,在一二线城市消费水平迅猛发展的情况下,主攻低端市场的夏利品牌已是穷途末路,市场表现愈发疲软。在竞争白热化的市场中,夏利品牌无法抓住消费者的眼球,市场表现一年不如一年,被动挨打的结果只能逐渐走到市场边缘化的末路,消费者却成为为此买单的受害者。 Tianjin FAW Xiali Automobile Co., Ltd. is the controlling car manufacturer of China FAW Group. It is a listed company integrating manufacturing, engine, transmission production, sales and R & D. In recent years, with the rapid development of consumption in the first and second tier cities, the Xiali brand, which focuses on the low-end market, is at a dead end and the market performance has become weaker. In the highly competitive market, Xiali brand can not grasp the eye of consumers, the market performance of less than one year a year, the result of passive beaten only gradually marginalized market end, consumers have become victims of this pay .