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2012年以来,在国内外经济的大环境下,实体企业经营受阻,BAT等公司打着去中间化和互联网思维的旗帜,大肆在全国造势圈地,让传统企业一时之间被舆论矮化,各大传统企业纷纷被迫迎战。然而,2015年上半年还很火的O2O,下半年突然进入了寒冬,几乎全军覆没。曾经全国上下火热的“互联网+”的经济驱动力法,并没有完成对实体经济的驱动和引爆,取而代之的是“供给侧改革”和“+互联网思维”。
Since 2012, under the general economic environment at home and abroad, the operation of real enterprises has been hindered. Companies such as BAT, under the banner of de-centralization and Internet thinking, wantonly make a comeback in the whole country and let traditional enterprises dwarf public opinions. Major traditional enterprises have been forced to meet. However, O2O, which was still very hot in the first half of 2015, suddenly entered the winter in the second half of the year and was almost annihilated. The economic driving force law that used to go up and down throughout the country and did not complete the drive and detonation of the real economy was replaced by “supply-side reform” and “Internet thinking.”