论文部分内容阅读
第八届中国广告节在去年10月底落幕后,一系列的相关介绍文章和研究文章都出来并过去了。仔细阅读后,笔者发现其介绍和研究的落脚点基本上在于对中国广告的宏观发展形势判断和广告的创意表现等方面的评价。的确,一年一度的中国广告节,作为中国大陆最权威、声势最浩大的奖项,对中国大陆广告行业的发展产生着重要影响,它评判过去一年中中国大陆广告业的作为,评出符合其标准的优
After the Eighth China Advertising Festival ended in late October last year, a series of relevant introductory articles and research articles came out and passed. After careful reading, I found that the introduction and study of the foothold basically lies in judging the macro-development of advertising in China and advertising creative performance evaluation. Indeed, the annual China Advertising Festival, as one of the most authoritative and popular awards in mainland China, has a significant impact on the development of the advertising industry in Mainland China. It judges the performance of the advertising industry in mainland China during the past year and appraises compliance Its standard excellent