文章以在校大学生为调查主体,以旅游活动产生的三个基本条件为理论依据,对在校大学生进行问卷调查,通过调查发现大学生的旅游消费市场存在很大的开发空间,为旅游企业开拓大学生旅游消费市场提供借鉴。 Taking the college students as the main body of the investigation and the three basic conditions of the tourism activities as the theoretical basis, the article conducts a survey on the undergraduates, and finds out that there exists a lot of room for development in the tourism consumption market for college students, Tourism consumer market to provide reference.