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标致公司于1810年成立,以生产小型金属零件为主营业务,直到1889年,由阿尔芒·标致推出第一款带标致名称的汽车serpolletpeugeot,开创了标致汽车的时代。至今标致汽车在法国的市场占有率超过19%。然而在中国市场,标致品牌尚较年轻,引入中国生产并销售的仅有206、207、307、408几款。在今年举行的标致品牌200年庆典上,当被问及如何引进新产品扩大市场份额时,法国标致全球总裁朗博文表示:“虽然标致品牌有200年的历史,130年以上的造车经验,但不得不说,中国市场是在2004年重启,推出第一款车型,所以我们在中国还是一个相对比较年轻的品牌。我们应该更加和谐和稳定的发展,要根据市场的需求和用户的特点推出合适的产品。”
Peugeot was founded in 1810 to produce small metal parts as its main business until 1889, when Armand Peugeot launched the first serpollet peugeot with a Peugeot-branded car to open up the era of Peugeot. Peugeot has so far accounted for more than 19% market share in France. However, in the Chinese market, Peugeot brand is still relatively young, the introduction of China produced and sold only 206,207,307,408 several. Peugeot brand in this year’s 200-year celebration, when asked how to introduce new products to expand market share, the French Peugeot Global President Lamborghini said: “Although the Peugeot brand has 200 years of history, more than 130 years of making cars experience , But I have to say that the Chinese market was restarted in 2004 with the launch of the first model, so we are still a relatively young brand in China. We should be more harmonious and stable development, according to the needs of the market and the characteristics of users Launch the right product. ”