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随着我国经济改革的不断深入,中国广告业得到了迅猛的发展,其中电视媒体的发展尤为快速,各类电视台的纷纷涌现及海外电视媒体的不断登陆;各地方电视台的大量上星和有线电视台的相互联网;各电视台业务间的广泛合作和电视栏目内容的改革创新,已使得国内各电视台之间的竞争进入了白热化状态,而竞争的实质是在广告客户的竞争。如何在激烈的竞争中求得生存、扩大发展,电视台除了办好节目内容、提高节目质量增加收视率外,更重要的是能否广泛吸引广告客户,充分有效地开发和利用各广告时段,方便、快捷地办理广告业务,为客户的广告投放提供尽可能的便利条件,全面提高各广告时段的广告容量。传统的广告刊例和栏目招商通知信息传递方法,已远
With the deepening of China’s economic reform, the advertising industry in China has witnessed rapid development. Among them, the development of the television media has been particularly rapid. Television stations of all kinds have emerged and the overseas television media have continued to visit the Mainland. A large number of local television stations and cable television stations The extensive cooperation among television stations and the reform and innovation of the contents of television programs have led to a white-hot competition among television stations in the country. The essence of competition is the competition among advertisers. How to survive and expand the competition in the fierce competition? Apart from improving the program content and enhancing the quality of the programs and increasing the ratings, the more important thing is whether television stations can attract advertisers in a wide range of ways, fully and effectively develop and utilize advertising time slots, and facilitate , Quickly apply for the advertising business for the client’s advertising to provide the best possible conditions for the promotion of advertising time to improve the advertising capacity. The traditional method of advertising articles and columns investment notification, is far away