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随着全球化与信息化时代的到来,我国与世界的交流越来越密切,在这样的大背景下,电视英语新闻成了树立国家形象、提升国际地位的重要媒介,而打造并维护电视英语新闻品牌乃是有效发挥这一媒介作用的重要保证。本文从电视英语新闻品牌维护的重要性切入,分析了我国电视英语新闻品牌的现状,并对电视英语新闻品牌如何维护进行了探讨。在信息化全球化的大背景下,电视英语新闻作为国际通用的媒介手段,成了我国与世界交流的重要渠道。特别是进入21世纪以来,随着我国国际化进程的大力推进,经济综合实力的空前高涨,我国电视英语
With the advent of the era of globalization and informationization, the exchanges between our country and the world are getting closer and closer. Under such a background, TV English news has become an important medium for establishing the national image and enhancing the international status. Television English The news brand is an important guarantee for effectively playing the role of this medium. This article analyzes the status quo of TV English news brand in China from the importance of TV news brand maintenance and discusses how to maintain TV news brand in English. Under the background of informatization globalization, TV English news has become an important channel for the exchange between our country and the world as an international common medium. Especially since the beginning of the 21st century, with the vigorous promotion of the internationalization process in our country and the unprecedented rise of the comprehensive economic strength, China’s television English