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旅游产品的质量直接关系到旅行社的经济效益和持久发展。对旅行社来说,提供何种旅游产品是其应对激烈竞争的关键。本文从非完全信息动态博弈及其均衡结果得出,旅行社要保持长期的稳定收益必须提供非同质旅游产品。同时,只有建立旅游产品信用机制,并在政府的监督管理下才能更好地规范产品质量,使游客和旅行社都达到帕累托最优和社会资源配置的有效利用。
The quality of tourism products is directly related to the economic benefits and sustainable development of travel agencies. For travel agencies, providing what kind of tourism products is its key to cope with fierce competition. This paper draws from the dynamic game of incomplete information and its equilibrium results. It is concluded that travel agencies must provide non-homogeneous tourism products in order to maintain long-term stable income. At the same time, only by establishing a credit mechanism for tourism products and under the supervision and administration of the government can the quality of products be better regulated so that both tourists and travel agencies can effectively utilize Pareto optimality and social resources allocation.