现阶段我国农村旅游市场分散化现象严重,旅游营销诉求难以统一,导致我国农村旅游市场的竞争力明显不足。笔者在分析我国农村旅游市场营销策略问题的同时,从不同角度阐述了农村旅游客源的市场特征,归纳出三点解决问题的对策,仅供各位同仁参考。因传统思想束缚我国农村人口的消费观念,致使我国农村旅游市场从未得到应有的开发与重视,其旅游价值潜力仍远未达到饱和态势。虽然近年来,由于我国经济发展水平的不断提升,加之我国三农政策的出台并大力实施,促进我国农村建设 At this stage, the decentralization of rural tourism market in our country is serious, and the demands of tourism marketing are hard to unify. As a result, the competitiveness of China’s rural tourism market is obviously insufficient. While analyzing the marketing tactics of rural tourism in our country, the author expounds the market characteristics of rural tourism tourists from different angles and sums up three countermeasures to solve the problems, which is for your colleagues’ reference only. Due to the traditional thinking that restricts the concept of consumption of rural population in our country, the rural tourism market in our country has never been properly developed and valued, and its tourism potential is still far from being saturated. Although in recent years, due to the continuous improvement of the level of economic development in our country and the promulgation and implementation of the three-agriculture policy in our country, the promotion of rural construction in our country