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市场经济的发展引发了汽车消费结构的变化,企业结构、产品结构和流通体制也必然随之发生变化。推行网络营销,是实现汽车营销现代化,增强汽车产品市场竞争力,保证汽车产品销售模式多样化快速发展的必然选择。汽车企业只有正视挑战,积极推进网络营销的稳步发展,才能在营销手段的竞争中立于不败地位。
The development of market economy has triggered the change of automobile consumption structure, and the structure of enterprise, product structure and circulation system also inevitably change. The implementation of network marketing is the inevitable choice to realize the modernization of automobile marketing, enhance the market competitiveness of automobile products and ensure the diversification and rapid development of automobile product sales modes. Only face up to the challenge of auto companies, and actively promote the steady development of network marketing, marketing tools in order to compete in an invincible position.