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面对文化霸权国家“文化范本”的强大威力,我国很多动画创作者一度失去文化独创性,使国产动画的“民族化”努力在很长一段时间几乎停留在传统样式和艺术表现的形式上。中华传统文化必然是国产动画的立身之本,如果在市场中无法构成文化产品独特的有效差异性便会丧失核心竞争力。本文以《大圣归来》为例进行分析,认为动画作品只有立足于我国深厚的文化资源,以开拓创新精神在现代语境下探索属于自己的艺术风格,才能在全球文化市场中凸显出中华民族独特的东方品格,使广大受众在对我国传统文化的感知中强化民族文化身份认同。
In the face of the powerful power of cultural hegemony country “cultural model ”, many animation creators in our country once lost their cultural originality, making the “nationalization” of domestic animation almost remain in the traditional style and artistic expression for a long time In the form of. Chinese traditional culture is bound to be the foundation of domestic animation. If the unique and effective differences in cultural products can not be formed in the market, it will lose its core competitiveness. Based on the analysis of “The Return of the Greats”, this paper argues that the animation works can only highlight the Chinese nation in the global cultural market only by basing itself on the deep cultural resources of our country and exploring the innovative artistic style under the modern context. Unique oriental character, so that the majority of audiences in the perception of our traditional culture to strengthen ethnic identity.