企业文化做为一种边缘科学和管理理论,从七十年代末到八十年代初兴起,在国外尤其是欧美和日本等国,很快就被企业家们所接受,形成了具有独特文化色彩的管理模式,因为重视企业文化建设,对提高职工的素质,增强职工参与企业管理意识,改变企业形象,以及推动生产力的发展,都起到了十分重要的作用。那么,我国企业界的领导应具有怎样的意识,才能有力地推动企业文化建设呢? As an edge science and management theory, corporate culture emerged from the late seventies to the early eighties. It was quickly accepted by entrepreneurs in other countries, especially in Europe, America and Japan, forming a unique culture Management model, because of emphasis on corporate culture, to improve the quality of workers and staff to participate in business management awareness, change the corporate image, and promote the development of productive forces, have played a very important role. So, our country's business leaders should have what kind of awareness can we effectively promote the construction of enterprise culture?