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近几年来,互动式创意方法在户外广告中得到了发展,并且拓展了户外广告设计的发展空间。但是其创意应用和表现方法参差不齐。所以,户外广告互动性创意需要相应理论和应用原则作为指导,来支持互动性创意在户外广告中的实施和应用,清楚地表达出符合创意的设计作品,成功高效传播户外广告商品信息。
In recent years, interactive and creative methods have been developed in outdoor advertising, and expanded the space for outdoor advertising design. But its creative application and performance methods are mixed. Therefore, the interactive creative outdoor advertising needs the appropriate theory and application principles as a guide to support the implementation and application of interactive creative in outdoor advertising, clearly express creative design works, the successful and efficient dissemination of outdoor advertising product information.