自2009年夏天开始,国内化妆品行业专业线企业将要大举挺进日化线的传闻就开始不胫而走,并在坊间被不断热炒和发酵。2010年春节刚过,这些传闻终于变成了现实。蛰伏多年的创美时、风头正劲的碧斯以及踌躇满志的安婕妤等一干老牌专业线企业,均不约而同地选择了“2010年,集体跨界”——进军日化,这无疑成为了今年行业里最大的新闻和最受关注的事件。 Since the summer of 2009, the domestic cosmetics industry professional line enterprises will be massive into the line of rumors began to spread like wildfire, and in the square was constantly stir-fried and fermented. Just after the Spring Festival in 2010, these rumors have finally become a reality. Dormant for many years to create the United States, the thriving Bisi and the well-respected An Jieyu and other established professional line of business, all invariably choose “2010, collective cross-border ” - into Japan, which will undoubtedly become The biggest news and the most watched event in the industry this year.