在现阶段的技工院校中实践教学是占有很大的比例,伴随着我国技工院校不断的改革创新,技工院校的综合教育水平也在不断的提高,但是在目前的技工技工院校市场营销专业教育中还是存在着不可忽视的问题。本文主要阐述了一些关于技工院校市场营销专业的一些问题,围绕着这些问题提出了一些建设性的优化建议。因此,主要基于市场营销人才培养目标,结合实际状况以及实际的教学经验,整合教学资源,对其教学模式以及教学方式进行了创新。 In the present stage, the practical teaching occupies a large proportion in the technical college. Along with the continuous reform and innovation of our country’s technical college, the comprehensive education level of the technical college is also constantly improving. However, in the current mechanic and technical college market Marketing professional education there are still problems that can not be ignored. This article mainly elaborates some questions about marketing major in technical college and puts forward some constructive suggestions for optimizing these issues. Therefore, based on the marketing personnel training objectives, combined with the actual situation and the actual teaching experience, integration of teaching resources, teaching methods and teaching methods were innovative.