目前高等职业院校汽车营销专业教学普遍存在着重实训忽视理论知识的系统学习、忽视实践课程的教学和学生的实际需要等问题。解决的对策是立足高等职业院校培养目标、科学设置教学内容与专家联合开发课程,加强基础知识教学,注重培养学生职业素质。 At present, the higher vocational college automobile marketing specialty teaching generally exists the emphasis on practical training ignores the theoretical knowledge of the system learning, ignoring the practice of teaching and the actual needs of students and other issues. The solution is to set the goal of higher vocational education, scientific teaching content and experts to jointly develop the curriculum to strengthen the teaching of basic knowledge, focusing on cultivating students’ professional qualities.