企业文化建设与品牌战略、企业形象战略、顾客满意战略、顾客关系管理、公共关系、员工激励、员工绩效评价、管理沟通方式融为一体，由于企业文化作用于这些战略设计的每一个过程，包容以上所有管理力量，形成企业的基础管理平台，即企业文化战略管理。其具体管理内容包括：? Corporate culture is integrated with brand strategy, corporate image strategy, customer satisfaction strategy, customer relationship management, public relations, employee motivation, employee performance evaluation, and management communication. Because corporate culture acts on each of these strategic designs, inclusive All the above management forces form the basic management platform of the enterprise, namely the strategic management of corporate culture. Its specific management content includes: