分析当今中国的经济、政治、技术等环境因素,可以看到:随着市场体制的日趋成熟、公民社会的逐渐成形、传播技术的日益先进,媒介公关的运用在媒介管理经营中必将成为传媒业的大势所趋。 Analyzing the environmental factors such as economy, politics and technology in China today, we can see that as the market system matures, the civil society gradually takes shape and the technology of communication is advanced day by day, the use of media public relations is bound to become the medium of media management. The general trend of the industry.