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朱仙镇木版年画的传统制作流程是:处理梨木板、贴稿、割纸、刻版、破颜色、刷印年画、晾马子、张贴、装裱等。随着时代的发展,其制作工艺发生了变化。表面上看来,变化的原因是一些制作工具的原材料不易获得,但深层的因素则需要到社会文化大环境的改变中去寻找:即随着社会文化政策和环境的改变,民众的审美习惯随之发生了相应变化,其消费习惯也在不知不觉地变动。面对市场中接受者需求的变化,生产者不得不千方百计地改变生产策略,从而在木版年画的题材、体裁以及销售形式等方面进行“变革”。
Zhuxian town woodblock New Year’s traditional production process is: handling pear board, stickers, cut paper, engraving, breaking color, brush printing New Year, hanging horse, posting, mounting and so on. With the development of the times, the production process has changed. On the surface, the reason for the change is that raw materials for some production tools are not readily available, but deeper factors need to be found in changes in the social and cultural environment: With the change in social and cultural policies and the environment, people’s aesthetic habits follow The corresponding changes have taken place, and its consumption habits are unwittingly changing. Faced with changes in the needs of recipients in the marketplace, producers have to make every effort to change their production strategies to make “changes” in the themes, genres, and sales formats of woodcut pictures.