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加快推进健康中国建设是党中央做出的战略部署,广播电视作为重要的宣传思想阵地,承担着围绕中心、服务大局的基本职责,必须主动作为、善谋善为,为健康中国建设创造良好氛围、培育厚田沃土。北京卫视的《养生堂》作为医疗养生类节目的标杆,在这方面做出了积极示范。总结其经验做法,主要有四点:一是坚持正确导向,用权威真实的信息和积极正确的价值观塑造公信力;二是坚持受众为本,在服务群众、引导群众中开拓新空间;三是坚持文化传承,以中医为本、中西医结合确保科学性;四是坚持创新创优,用新颖的形态手段和精良的制作品质提高吸引力。
To speed up the construction of a healthy China is a strategic plan made by the party Central Committee. Radio and television, as an important propaganda and ideological front, undertakes the basic duties around the center and serving the overall interests, must take initiatives on its own initiative, good for good and good, and create a good atmosphere for the healthy construction of China , Cultivate thick fertile soil. Beijing TV’s “Yangshengtang” as the benchmark for medical health programs, in this regard made a positive demonstration. To summarize its experiences and practices, there are mainly four points: First, to uphold the correct orientation, create credibility through truth-based information and positive and correct values; second, to uphold the audience-oriented approach, open up new spaces in serving the masses and guiding the masses; third, Cultural heritage, Chinese medicine-based, Chinese and Western medicine to ensure scientific; Fourth, innovation and excellence, with innovative forms and sophisticated production quality to enhance the attractiveness.