在全球化的背景下,旅游景区的文化和资料成为一个旅游景区的建设科目,旅游行业在中国具有无限的潜力。中国五千年的文明和改革开放的成绩,吸引了不少外国游客。在文化产业大发展下的形势下,南京作为历史名城,如何更好地向海外游客宣传南京旅游景区,在新媒体下建设南京景区旅游资料,已经成为一项值得研究的重要议题。 In the context of globalization, the culture and information of tourist attractions have become a subject of construction of tourist attractions. The tourism industry has unlimited potential in China. China’s five thousand years of civilization and reform and opening up achievements have attracted many foreign tourists. Under the circumstance of the great development of cultural industry, how to better promote Nanjing tourist attractions to overseas tourists and build tourist information of Nanjing scenic spots under new media has become an important topic worthy of study.