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经济发展后,文化生活越来越多,当艺术消费被看成是必须的消费品,或是与自己的生活、工作、学习相关,人们对艺术品的需求增加。民营美术馆在结束了第一代、第二代美术馆单靠化缘式的私人投资的尴尬境地后,纷纷开始寻找具有造血功能的新艺术产业链,以保证自身运作。本文即通过实地调查的研究方式,总结梳理了当代民营美术馆在竞争激烈的当代艺术市场中的运营策略。
After economic development, cultural life is more and more. When art consumption is regarded as a necessary consumer product or related to one’s own life, work and study, people’s demand for artwork increases. After the end of the first-generation and second-generation art museums alone embattled private investment embarrassment, have started to search for a hematopoietic art industry chain to ensure its own operation. Through the research methods of field investigation, this paper summarizes the operational strategies of contemporary private art galleries in the highly competitive contemporary art market.