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刚刚过去的七夕节,除了扰乱痴男怨女们的心,各大厂商们也都没有闲着:无论是房地产、金融、互联网行业,还是服装、食品行业,都希望借助节日的东风,打一场漂亮的节日营销战。在充斥着各种够炫酷、够新颖、够贴心的营销方式背景下,乐视发挥自己的“平台+内容+终端+应用”的生态优势,玩儿了一把“手机、PC、电影院线屏、户外大屏、电视屏、Pad”的6屏营销,既博得惊人的曝光率,又打造了“有爱的APP”形象,
Tanabata Festival just past, in addition to disrupting the hearts of crazy men and women, the major manufacturers are also not idle: whether real estate, finance, the Internet industry, or clothing, food industry, are hoping to use the festival’s east wind, hit a beautiful Festive marketing war. In the background full of all kinds of cool enough, innovative enough, caring enough marketing mode, LeTV play their own “platform + content + terminal + application ” ecological advantages, playing a “mobile phone, PC, Cinema screen, outdoor large screen, TV screen, Pad ”6 screen marketing, both won an amazing exposure, but also created “ APP with love ”image,