中国的房车露营旅游起步于上世纪90年代,近几年开始发展迅速。本文在分析海南房车旅游发展现状的基础上,通过市场调查,借助相关的统计软件对海南房车旅游消费意愿进行分析,进而从产品策略、通达性策略和营销策略三个方面为海南房车旅游的市场开发出谋划策,希望为海南房车旅游的发展提供参考和帮助。 China’s RV camping started in the 90s of last century and has been developing rapidly in recent years. Based on the analysis of the status quo of Hainan RV tourism development, this paper analyzes the willingness of Hainan RV travel through market surveys and relevant statistical software, and then analyzes the marketing strategies of Hainan RV from three aspects: product strategy, accessibility strategy and marketing strategy Development of planning and planning, hoping to provide a reference for the development of Hainan RV travel and help.