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以报纸、期刊等为代表的平面媒体在近代上海兴起,在为人们传递日常生活信息的同时,也影响着人们的价值观念、行为取向和生活方式。近代上海平面媒体对于美国体育的传播内容、传播特征和传播效应,在某种程度上见证了近代美国体育文化的发展,反映了某一阶段体育文化传播的时代特征,以此汲取全球化背景下中国文化走向世界的有价值的经验。梳理美国体育在近代上海平面媒体的传播历程,从报纸、期刊等平面媒体了解国内对美国体育文化的传播,指出体育传播理念引导人们的价值取向,启蒙人们的民族和国家观念,美国体育生活方式对近代中国体育起示范作用。
The print media represented by newspapers, periodicals and the like is emerging in modern Shanghai. It not only delivers people’s daily life information, but also affects people’s values, behaviors and lifestyles. In modern times, the influence of the Shanghai media on the content, characteristics and spread of American sports has witnessed to some extent the development of modern American sports culture, reflecting the characteristics of the times at a certain stage of sports and cultural communication so as to draw on the background of globalization Chinese culture to the world of valuable experience. The paper reviews the history of the spread of American sports in the modern Shanghai’s print media. From the print media such as newspapers and periodicals, it understands the domestic dissemination of the sports culture in the United States. It points out that the concept of sports communication guides people’s values, enlightens people’s national and state ideas, Play an exemplary role in modern Chinese sports.