企业只有做到第一才有大赢的机会。如果不能做第一,就需要寻找可以成为第一的战场企业想做长久,必须找到一个可以持续的概念,这跟简单做一个产品赚点钱完全不一样。中国有不少企业拥有生产世界一流高档产品的实力,却没有做世界一流品牌的理念。在某种意义上,理念决定方向,甚至企业前景 Only by doing the best business can win the opportunity. If you can not do the first, you need to find the battlefield can be the first to want to do long-term business, we must find a sustainable concept, which is simply a product to make money is completely different. Many Chinese enterprises have the strength to produce world-class high-end products but have not made the concept of world-class brands. In a sense, ideas determine direction and even business prospects