随着人类社会的发展,人们的思维活动、社会活动日趋复杂化,标志图形也变得更加丰富多彩。中国传统图案在标志的运用中也是非常的盛行,它们之间注重实形的完整性与装饰性,形与形之间也相互呼应、礼让和穿插着。标志作为象征符号,把传达的内容转成视觉语言,用形和色来表达思想和抽象的概念,因而成为造型艺术的精华。 With the development of human society, people’s thinking activities and social activities have become increasingly complicated, and their logo graphics have also become more colorful. Chinese traditional patterns are also very popular in the use of logos. They pay attention to the integrity and decorativeness of reality, and the shapes and forms also echo each other, politeness and interspersing. Mark as a symbol to convey the content into the visual language, with the shape and color to express the concept of ideas and abstraction, and thus become the essence of plastic arts.