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对于跨国企业而言,经营管理与国内企业有着很大的不同,跨国企业分处于不同的国家,因而会面临着更加复杂的环境。不少跨国企业在进行海外经营时面临重大挫败,这其中很重要的原因在于东道国因素的影响。目前国内外学者均对其进行了研究,本文则是基于相关的理论,并且结合沃尔玛兵败德国的案例对东道国因素进行分析,这对于中国跨国企业海外经营具有一定的警示作用。
For multinational corporations, the operation and management are very different from those of domestic enterprises. Multinational corporations are located in different countries and thus face a more complicated environment. Many multinational corporations are facing major setbacks in their overseas operations. An important reason for this is the influence of the host country. At present, scholars at home and abroad have studied it. This article is based on relevant theories and analyzes the host country factors in combination with the case of Wal-Mart defeating Germany. This is of some warning to Chinese multinationals operating overseas.