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蚂蜂窝的成长,有点儿“无心插柳柳成荫”的意思。创始人陈罡是个狂热的背包客,2006年,还在新浪工作的他,和在搜狐工作的好朋友吕刚一起,利用业余时间创办了旅游社区网站“蚂蜂窝”。二人的初衷是把身边的朋友都撺掇到网站来,大家交流和分享旅游的经验。出乎意料的是,网站在没有任何宣传推广的情况下,依靠朋友间的口碑传播,用户越聚越多,到2010年初,用户量竟然过了10万人。陈、吕二人看出了其中的商机,去年3月,他们各自从原来的单位离职,成立公司专门运营蚂蜂窝。
The growth of ant cells, a bit “unintentional Willow shade” meaning. Founder Chen Gang is a fanatical backpackers, in 2006, he is still working in Sina, and friends in Sohu work with Lu Gang, the use of spare time founded the travel community site “ant cell ”. The original intention of the two is around friends all wander to the site, we exchange and share travel experience. Unexpectedly, the site without any promotion, relying on word of mouth spread among friends, the more the more the user more, by the beginning of 2010, the number of users actually exceeded 10 million. Chen, Lu two people saw one of the business opportunities, in March last year, they each separated from the original unit, the company set up a special operation ant cell.