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作为一个全面打造品质、倡导和谐环保理念的城市,随着社会经济的发展与生活品质的提高,杭州市民对生活质量的要求也在不断提高。民以食为天,现在人们对绿色农副产品的需求量越来越高。绿色农副食品不仅能够保证食品安全,同时对维护公众健康和公共安全意义重大。本文基于杭州农博会资料,首先分析我国绿色农产品的市场情况,再分析市民对于绿色农产品消费的态度以及影响市民选择农产品的因素,最后基于严肃观察研究,分析出如何促进市民消费绿色农产品的措施。以期能够为绿色农产品的推广做出微薄贡献。
As a city that comprehensively builds quality and advocates the concept of harmonious and environmental protection, with the development of society and economy and the improvement of quality of life, the quality of life in Hangzhou citizens is also constantly increasing. Food is the world, and now people are getting more and more demand for green agricultural and sideline products. Green agro-food can not only ensure food safety, but also have great significance in safeguarding public health and public safety. Based on the information of Hangzhou Agricultural Expo, this paper first analyzes the market conditions of green agricultural products in China, and then analyzes the public’s attitudes toward the consumption of green agricultural products and the factors that affect people’s choices of agricultural products. Based on the careful observation and study, this article analyzes how to promote public consumption of green agricultural products . With a view to make a modest contribution to the promotion of green agricultural products.