随着我国逐步进入新的发展时期,广播电视作为传统的媒介行业,其不仅承担着社会宣传的重要角色,同样也面临着互联网行业带来的巨大冲击,虽然,很多研究已经表明:传统广电行业和新的多媒体行业能有进行有效融合,但是就实际效果来看,并不令人满意,本文就在分析广播电视行业融合创新缓慢的原因的基础上,提出广播电视产业创新对策的建议,以期对广播电视行业的媒介融合提供指导。 As China has gradually entered a new period of development, as a traditional media industry, radio and television not only assume the important role of social publicity, but also face enormous impact from the Internet industry. Although many studies have shown that the traditional broadcasting and television industry And the new multimedia industry can have an effective integration, but the actual effect is not satisfactory, this paper analyzes the reasons for the slow convergence of radio and television industry, based on the proposed radio and television industry innovation countermeasures, with a view to Provide guidance on media convergence in the radio and television industry.