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注入文化内涵和理念,构建品牌文化品牌本身就蕴含着企业文化。塑造品牌,一直是包钢极为重视的方面。2004年,包钢充分挖掘在几十年艰苦奋斗中形成的文化积淀和精神内涵,全面系统地提出了《包钢企业文化建设方案》
Into the cultural connotation and ideas, building a brand culture brand itself contains the corporate culture. Shaping the brand has always been a very important aspect of Baotou Steel. In 2004, Baotou Steel fully tapped the cultural accumulation and spiritual connotation formed in the hard struggle for several decades and put forward the “Plan for Building Baosteel Enterprise Culture”