科学进行预防腐败宣传,首先要识别腐败行为发生的若干充分条件,从而通过大众媒介传播组织强有力的公论声势和舆论震慑力量,减少或弱化上述腐败条件的作用,以达到预防目的。结合现实以及一些学者的观点,本文提出,预防腐败媒体传播策略=重构公共权力观(观念传播层面)+降低腐败意愿(心理传播层面)+减少腐败机会(政策传播层面),推动形成“不敢腐、不能腐、不愿腐、不想腐”体制机制。 Scientifically conducting propaganda on corruption prevention must first identify a number of sufficient conditions for the occurrence of corrupt practices so as to mitigate or weaken the role of the aforementioned corruption conditions through prevention and mitigation through the powerful public opinion mass media mass media and the deterrent forces of public opinion so as to achieve the purpose of prevention. Combined with the reality and some scholars’ opinions, this paper proposes that the strategy of preventing corruption from media communication is to reconstruct the view of public power (the level of concept communication), to reduce the will of corruption (level of psychological communication), to reduce the chance of corruption (level of policy communication) and to promote the formation of “ Not rot, can not rot, do not want to rot, do not want to rot ”institutional mechanism.