所谓责任品牌战略,就是企业在品牌塑造过程中,在解决相应社会与环境问题的同时,运用自身专业优势,融入公司及核心产品价值,与公众紧密联系、具有战略眼光的企业公民行为。 The so-called responsible brand strategy is the corporate citizenship behavior with strategic vision that enterprises use their own professional advantages to integrate into the value of the company and its core products, make close contact with the public, while solving the corresponding social and environmental problems during the brand building process.