今天的中国传媒产业开始面对一个日益分化的市场,如何在市场分化中不断进步和壮大?就县级广播媒体而言,这种思考可能来得更迫切些。中央广播媒体、省级广播媒体以及同一城市广播媒体的多重覆盖和竞争,使它们必须为发展甚至是为生存而战。于是媒体的营销传播,成为传媒业尤其是广播媒体现在每时每刻都要关注和考虑的问题。近几年来,许多区县级广播电台也 How does China’s media industry today face an increasingly fragmented market and how it can make progress and grow in market differentiation? This issue may be even more urgent for the county-level broadcast media. The multiple coverage and competition of the central broadcasting media, provincial radio media and broadcasting media in the same city have made them have to fight for development and even for survival. So the marketing of the media has become a matter that the media industry, especially the broadcast media, must pay attention to and consider all the time. In recent years, many district radio stations have also