目前行业内,很多人对众筹的定义是互联网预购、团购或融资,也就难免将汽车后市场的众筹,想象成一种预购、团购。迪瑞特总经理李显金发起的导航车机众筹,是一种预购、团购的形式吗?当然不是!很多人忽略了众筹的精华,叫项目发起。传统的项目发起受地域限制,只能在本地近距离接触的人群中进行,互联网众筹使项目的发起公示在网络平台上,参与者根据对项目的兴趣,决定参与和投入众筹金。这种众筹项目发起的想象力更加丰富、创意性更大。 Currently in the industry, many people define crowdfunding as Internet pre-order, group buying or financing, and they will inevitably think of crowdfunding in the aftermarket as a kind of pre-order and group purchase. Definite general manager Li Xian Kim launched the pilot car crowdfunding is a pre-order, buy form? Of course not! Many people ignore the essence of crowdfunding, called the project launched. Traditional project launching is subject to geographical restrictions. It can only be conducted in local close contact groups. Internet crowdfunding enables projects to be launched on the network platform. Participants decide to participate and invest in crowdfunding according to their interest in the project. This kind of crowdfunding project is more imaginative and creative.