明星代言有助于提升新品牌名气,以此博得公民对产品和企业的好感,继而购买其产品。但近年来明星代言的产品频频出现质量问题,网上一度热议对出问题的产品需追究代言人的责任,面对大众的舆论压力,法律应该对明星代言如何规制。这是本文讨论的要点。 Celebrity endorsements help raise the brand name of the new brand, in order to win the citizens of products and businesses, and then buy their products. However, celebrity endorsements in recent years, frequent product quality problems, the Internet was hot on the issue of products need to be held accountable spokesman, in the face of public pressure, the law should endorse how the celebrity endorsements. This is the main point of this article.