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开展休闲旅游视阈下旅游企业O2O商业模式的研究是符合旅游市场需求变化的需要。文章分析了旅游企业实行O2O商业模式的必要性,指出了旅游企业实行O2O商业模式的优势与关键点,对旅游企业实现转型突破有重要的借鉴意义。
The research on O2O business model of tourism enterprises under the background of leisure tourism is in line with the needs of the tourism market. This paper analyzes the necessity of implementing O2O business model for tourism enterprises, points out the advantages and key points of implementing O2O business model for tourism enterprises, and provides important reference for tourism enterprises to achieve breakthroughs in transition.