随着数字电视的不断发展,为电视产业以及民众的生产和生活都带来了深刻的影响,数字浪潮、大数据营销正潜移默化地改变着传统电视媒体的发展,而收视率作为各家电视媒体评价节目质量始终都是顺应大媒介环境下的产物,在数字电视时代,电视节目只有通过合理的包装才能吸引更多的观众,根据笔者多年来在电视台从事收视率统计工作谈谈数字时代如何提高电视节目收视率。 With the continuous development of digital television, it has brought a profound impact on the production and life of the television industry and the public. The digital wave and big data marketing are subtly changing the traditional television media development. As the television media Evaluation of program quality is always conform to the product of the media environment, in the era of digital television, television programs only through reasonable packaging in order to attract more viewers, according to the author over the years in the television stations engaged in ratings statistics on how to improve the digital age TV program ratings.